We are pilot suisse!
Who we are and why it makes a difference
Switzerland is not a homogeneous market. Three language regions, different patterns of consumption and a distinct media landscape – anyone who wants to plan effectively here needs in-depth market knowledge rather than a standard solution. At the same time, the agency landscape is crowded: anyone looking for a partner will find plenty offering similar promises and interchangeable concepts. What is often missing is a focus on what really matters: your business success.
pilot suisse takes a different approach. We don’t just speak media. We speak the language of management, too. We explain media decisions in a way that is just as convincing at executive level as it is in day-to-day operations. What do you want to achieve in the market? Which target audiences, which regions and which media mix will help you achieve your goals? These are the questions we ask first. Media planning follows from the answers – precise, transparent and focused on the essentials. As part of the pilot agency group, we think locally and, where necessary, plan globally.
Behind this approach is an agency with a strong leadership duo and a highly trained team with years of experience in the Swiss market, continuously reassessing it on your behalf.
About Ahmad Hoteit
„What matters is whether we really make a difference for our clients.”
Ahmad Hoteit knows the media industry from the ground up – as both a planner and a managing partner. More than 15 years at leading international networks, including over seven years at MediaCom Zurich, have made one thing clear to him: good consultancy starts by challenging the status quo. He asks the difficult questions and uses the answers to develop strategies that work in the Swiss market. At the same time, he never loses sight of the business perspective: what will genuinely help you achieve more in the market, and what is simply habit? Anyone who has worked with Ahmad knows: the door that opens in the first conversation stays open throughout every stage of the collaboration.
Über Ben Moser
„Our work together begins long before the media briefing, because that is the only way to develop solutions that make a real difference.”
Ben Moser starts where others stop asking questions. Not which channel. Not what budget. But what a business really needs in the market. As Chief Client Officer and CEO of EssenceMediacom Switzerland, he has learned how media drives business decisions, and what prevents it from doing so. His work with clients draws directly on almost 20 years of experience at leading Swiss and international agencies – without filters or unnecessary detours. Ben is not just at the table for the pitch. He remains an active part of the relationship and a driving force throughout the entire collaboration.
Services
Good media is not about spending more. It is about creating greater impact and making better decisions. We work across the entire value chain, from strategy through to implementation. Each discipline delivers value in its own right while also contributing to the bigger picture.
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Managing Partners